Marketing for home service businesses · New York

Your HVAC work is great. Your phone should be ringing.

We find out why your best customers pick you, turn it into videos people stop for, and run the system that turns views into calls.

🔇 Playing muted

Want this running for your business?

Book a free call →
Book a free call → Get a free hook for your trade ↓
2,431 people nearbywatched your video
New message:"Do you service Queens?"
Call bookedTue · 10:30 AM
What the system is built to do · illustration
0
stages, every client, no shortcuts
0d
strategy refresh cycle, driven by real data
0
qualified leads delivered for one client against a promise of 5
0%
done-for-you: we own the work end to end
Free · 10 seconds

Get the first second of your next video.

Pick your trade and what people call you for. You'll get a hook, the first shot and the first line, right here. No email needed. Share it: sdmgrowth.com/hook

1What do you do?
On-screen hook
First shot (0–1 s)
First line you say
Why it works
It shows the problem before your face, it's about the viewer's own home, and it doesn't give the answer away, so they stay to see how it ends. Film it on a real job.
✓ Makes them wonder✓ About the viewer✓ Answer held back

Want the next 11? Your full 4-week plan for your trade.

12 video ideas, each with a job (bring new people in, build trust, get calls) and the first shot for each. It shows up on this page as soon as you hit the button.

Add your first name and a real email or phone number.

We only use this to follow up about your plan. No spam. Privacy

Here it is, friend. Your 4 weeks for your trade.

Want us to film it, post it and track what works?Book a free call →
The problem & the promise

Most businesses don't have a marketing problem. They have a system problem.

A nice video here, a job photo there, post it and hope. That's guessing. Real marketing starts with who you are, who your customer is, and exactly what has to happen between the moment they find you and the moment they pay you. The content is the fuel. The system is the engine.

Posting
✕ Nothing happens next
  • Made without a plan
  • Looks like everyone else
  • Speaks to no one in particular
  • "Likes" as the only report
Marketing
Hook
Story
Proof
Offer
Book
Follow-up
✓ Booked call
  • Every piece has a job
  • Polished, consistent, yours
  • Made for your real buyer
  • Measured in leads and revenue

Strategy first, always

No camera until the plan exists.

Your story is the foundation

What makes people stop scrolling.

We own the outcome

Strategy to posting to results.

Quality over volume

Intentional beats random, every time.

Partnership, not transaction

Monthly calls, real numbers, honest talk.

How we work

A three-stage process. Every client. No shortcuts.

Each stage builds on the last: strategy informs production, production fuels the engine, and the engine's data sharpens the next cycle. Tap a stage to see what you get.

Extraction → Architecture → Engine → back to Architecture, sharper every cycle.

What you actually get

Here's exactly what it looks like when we run your content.

Not a video and a bill. A system you can see every week. These are samples of the tools we build for every client.

01

A calendar built only for your business

Every post, every date, and what it needs from you. When something posts it's marked, so you never have to guess what's next or what's late.

NovemberAllReachTrustCalls
Reach · new peopleTrustCalls✓ posted
Wed · Reel · Reach
"This is why your AC can't keep up."
Script✓ Approved
Needs from you2 clips by Mon
ShootTue · 20 min
StatusEditing
Sample client calendar.
02

Every script has a job

Some posts bring new people in, some build trust, some get you calls. Every line is written for your customers, in your words, with what goes on screen planned line by line.

ScriptReachTrustCalls
Job: Bring in people who've never heard of you
SayOn screenTime
Makes them wonderAbout the viewerAnswer held backClear next step
Sample script, HVAC.
03

A shot list with a sketch of every shot

Before we film, you get a storyboard: where the camera goes and what happens on each line. Shoot day is quick, and nothing gets missed.

Shot list0 / 4 shot
✓1 · Wide. Truck pulls up. No talking.
✓2 · Close. Gauge needle drops. Hook text on.
✓3 · Hands. Flashlight on the dirty coil.
✓4 · Split. Before / after. End on the clean coil.
Sample storyboard.
04

The numbers that matter, every week

Not likes. Who new saw it, how long they watched, and who messaged or booked. Every week the next video gets better because of it.

This weekWeekly report
New people reached
0+38%
Watched past 3 s
0%
Messages
0
Calls booked
0
New people reached · last 8 weeks
Next week: the coil video kept people 2× longer than the talking one. We open the next 3 on the problem, not on a face.
Sample numbers, for illustration.

You keep being great at what you do. We run the system.

How we decide what to film

Same trade. Same kind of video. Different first second.

Before we script anything for a client, we study what's working in their trade: what's average, what's good, and what gets millions. Three HVAC videos on the same topic. The difference is what you see and hear in the first second. Tap a video for sound.

Talks about it
2.7K
Shows the work
324K
Shows the problem
20M
Bar length on a log scale · views as shown on Instagram.
0×

more views from average to top. Same trade, same topic. The biggest difference is the first second.

2.7K
Talks about the service
SeeOwner + a title
They think"An ad."
Why stay?No reason yet
324K
Shows the work
SeeHands + a meter
They think"What's wrong?"
Why stay?What's the reading?
20M
Shows the problem
SeeA filthy coil
They think"Is mine like that?"
Why stay?How clean does it get?

Problem before face

The first frame shows what's wrong, so the viewer thinks about their own home.

Hold the answer

Show the mess, not the result. They stay to see how it ends.

Then the next step

Every video ends with one clear thing to do: message, book or call.

The system

What happens between "first view" and "new client."

Most marketing stops at step two. The results come from connecting every step, so nobody who's interested gets lost along the way.

🧭
Step 1

Strategy & story

Who you're for, what to say, and what each piece must do.

🎬
Step 2

Content creation

Filming, editing and design at a standard that matches your business.

📣
Step 3

Distribution

Consistent posting, plus targeted ads to the right people when it's time.

💬
Step 4

Messaging & automation

Every comment, message and inquiry answered instantly and sent somewhere useful.

📋
Step 5

Qualify & organize

Forms that screen the right fit, straight into your CRM, tagged and sorted.

🤝
Step 6

Hand-off & scoreboard

Sales-ready leads to your team, and a monthly report in leads and revenue.

Not every business needs all six on day one. Some start with strategy and content; others need the full system. We build what your business needs now, and add the rest as it grows.
Services

Four levels of partnership. Clear scope at every one.

Each level includes a defined list of work. Anything beyond it is quoted separately, because it takes more time or more talent, so you always know exactly what you're paying for. Start with the Blueprint. It's a one-time project, and it's credited toward a monthly partnership if you start within 30 days. Monthly scope and pricing are covered on the discovery call.

Start here · one-time project · 7–10 business days

The Blueprint

Best for: businesses that need clear direction. You have a team, a videographer or an agency; you need to know exactly what to create and why.

"Show me how you think before I commit."

Book a free call →
What's included
  • Onboarding + story extraction session
  • Audit of your current marketing
  • Business & brand DNA document
  • Content strategy + 3-month roadmap
  • Shot-by-shot production guide
  • Brand messaging framework
  • Strategy review call

Not included: filming, editing, design, posting. Credit applies toward a monthly partnership started within 30 days.

Monthly · 3-month minimum

The Foundation

Best for: personal brands and businesses that can capture their own footage and want everything else handled: strategy, editing, design and direction.

"I can capture the footage. I need someone to make it count."

Book a free call →
What's included
  • Month 1: everything in the Blueprint
  • 8 professionally edited videos / month
  • 8 custom carousels / month
  • 8 branded graphics / month
  • Monthly strategy refresh + check-in call
  • Shooting guide for your team each cycle

Not included: on-site filming, ads, lead systems. Posting & scheduling available as an add-on.

Monthly · 3-month minimum · most popular

The Partnership

Best for: businesses that want the full experience. We handle everything from strategy to shooting to posting. You show up on shoot day.

"You handle everything. I show up."

Book a free call →
What's included
  • Everything in the Foundation
  • On-site filming directed by our creative director
  • Full posting & scheduling
  • Monthly analytics & performance report
  • Monthly strategy call + feedback survey
  • Complete strategy refresh every cycle

Not included: paid ads and lead systems, available as add-ons.

Monthly · 6-month minimum · by application

Growth Partner

Best for: established businesses that want the whole system, from first impression to paying customer, built and run for them.

"I want a partner in my growth, not a vendor."

Book a free call →
What's included
  • Everything in the Partnership
  • Paid ads: strategy, creative, weekly optimization
  • Instant-reply messaging & automation
  • Qualified lead capture + CRM set-up and tagging
  • Same-day hand-off to your sales team
  • Revenue scoreboard: ad → lead → client → revenue
  • Monthly growth review

Limited roster. Ad spend is paid directly to the platform, never marked up.

Add-ons, quoted separately

Anything that takes more time or more talent is its own line, so it can be added to any level when you need it, and you only pay for what you use.

Extra shoot daysFlagship brand / project filmsPosting & schedulingPaid ads managementCommunity managementEmail follow-up engineLanding pagesVideo sales letterLead automation set-up
Proof · a NYC catering logistics company

They were promised 5 leads. The system delivered 325.

5
promised
→
0
qualified leads · June → Aug 19, 2026
~$11 per qualified lead65× the guaranteeRestaurants & corporate buyers across NYC

Attention was never the problem. The path to "yes" was.

In one month their content had nearly 50,000 views, and almost nobody could get from watching to reaching out. So we fixed the path before spending another dollar on ads.

49,060views · May
27,617people reached
3tapped through
Before the rebuild · May 6–12 · $331 in ads0 leads
After the rebuild · June 7–30 · $1,519 in ads174 leads

6 automated message flows

Every comment and DM answered instantly, so no inquiry dead-ends.

A qualified lead form

Screens out the wrong fit and captures what sales needs to know.

CRM, tagged automatically

Every lead sorted by type, area and size, with zero manual entry.

Same-day hand-off

A sorted list the client's sales team works from.

Content that earns trust

Real stories from real clients and real deliveries.

A monthly scoreboard

Spend, leads and cost per lead in plain numbers.

The team

A young team that grew up on social media, and builds real systems behind it.

We know how people watch, scroll and decide today. We pair that with the discipline of a system: a plan before the camera, a reason behind every piece, and numbers every month.

R

Rafael Viveros

Founder & Creative Director

Strategy, story and on-site direction: the line from your business goals to every shot.

A

Andrea

Design & Social

Carousels, graphics, posting and scheduling: the brand's everyday visual voice.

C

Constantin

Post-Production

Editing every video to one standard: hooks, pacing and polish.

"There's no such thing as a bad business, only a wrong way of promoting it."Rafael Viveros · Founder

Free guides

Not ready for a call? Start with one of these.

The 6-Step Client Path cover

The 6-Step Client Path

A 5-minute check of every step between someone watching your video and someone paying you. Find where yours breaks.

Get the free guide →
 The Best-Customer Interview cover

The Best-Customer Interview

An interactive guide: 5 questions for your best customer, then it builds your hooks, a 4-week plan and scripts from the answers.

Get the free guide →
 The first second of your next video

The first second of your next video

Pick your trade and get a hook, the first shot and the first line in 10 seconds. Then unlock a 4-week plan.

Try it free →
Mutual fit

We're not the right fit for everyone. Here's the honest version.

Who we work best with

  • Owners who want a partner, not a content vendor
  • People who know results are a process
  • Companies passionate about what they do and ready to grow
  • Leaders who trust experts to lead strategy
  • Businesses with real stories, clients and results

Who we're not for

  • Anyone looking for the cheapest option
  • Owners who want to control every creative decision
  • Anyone expecting viral results in 30 days
  • Teams looking for a freelancer or a "content guy"
  • Businesses without a clear offer yet
Before you book

Four honest answers.

What actually happens on the call?

Thirty minutes. I ask about your business, what you've tried and where leads are getting lost. You get honest ideas whether or not we work together. If there's a fit, I'll explain how the Blueprint works as the first step.

What does it cost?

The Blueprint is a one-time project, credited toward a monthly partnership if you start within 30 days. You'll see the numbers on the confirmation page right after you book, so nobody's time is wasted. Monthly partnerships are scoped to your business and covered on the call.

Who do you work with?

Mostly home service businesses: HVAC, plumbing, roofing, landscaping and remodeling, plus a few local businesses with a real offer and real customers. If your work is great but your online presence looks like everyone else's, that's exactly who we built this for.

Is this right for my business?

It works best for owners with a real offer, real clients and the patience for a system to build. If you want the cheapest option, or expect viral results in 30 days, we're not the right fit, and I'll tell you that on the call.

Next steps

Three steps to start.

Step 01

A discovery call

30 minutes. We learn your business, you learn our process. No pressure, just an honest look at the fit.

Step 02

We build your strategy

If we're aligned, we start with Extraction and Architecture. You see the full plan before we pick up a camera.

Step 03

The engine starts

Content goes live and the system starts working. Every month we optimize and push further.

Let's see if we're the right fit.

Thirty minutes, no pitch deck. You'll leave with honest ideas for your marketing, whether or not we work together.

Book a free call →Send an email
📅 Book a free call ✉️ rafael@sdmgrowth.com 📸 DM AUDIT to @rafa_viveros